The use of mobile phones has immensely increased over the last decade and the numbers are rising year after year without failure leaving behind desktop. Your customers have their phone at their disposal at all times whether they are out with their friends, at work or watching TV.
Mobile applications allow the consumer the convenience of easier access on-demand to your information, solutions, products or services.
The statistics don’t lie, applications are becoming a vital part of the digital b2c world. People are on the move more than ever and have less and less time to sit in front of a laptop or a desktop computer. So the alternative? Their mobile phones & tablets.
Disregarding the industry your business operates in, a mobile application can be of extreme help with consumer loyalty & customer lifetime value.
Furthermore, it is important to state that promo emails on average receive less than 5% read rate while 'Push' notifications are read by the staggering 97% people.
The choice you make today is going set the foundation for the future of your business. It's on you to decide whether you'd like to be one of the first.