Why interactive mobile applications are a vital part of your online business strategy

Why interactive mobile applications are a vital part of your online business strategy

Why interactive mobile applications are a vital part of your online business strategy

  • 28th Jun 2018

The use of mobile phones has immensely increased over the last decade and the numbers are rising year after year without failure leaving behind desktop. Your customers have their phone at their disposal at all times whether they are out with their friends, at work or watching TV.

Mobile applications allow the consumer the convenience of easier access on-demand to your information, solutions, products or services.

Consider these facts about mobile use :

  • We are spending more time on our phones than ever.
  • On average, a US citizen spends at least 2 or more hours on their phone.
  • Time spent per day on mobile devices has increased by over 550% in just three years.
  • 80% of the time spent on mobile devices is spent using apps
  • Apps offer a user experience which even 'Responsive Websites' are unable to provide which gives you the competitive edge you are looking for.

The statistics don’t lie, applications are becoming a vital part of the digital b2c world. People are on the move more than ever and have less and less time to sit in front of a laptop or a desktop computer. So the alternative? Their mobile phones & tablets.

Disregarding the industry your business operates in, a mobile application can be of extreme help with consumer loyalty & customer lifetime value.

Here is a short list of the main benefits of having a mobile app

  • Brand reinforcement
  • Easier Access
  • Easier lead generation
  • Collect additional consumer data which is absolutely vital.
  • Up-selling.
  • Increase in customer loyalty

Furthermore, it is important to state that promo emails on average receive less than 5% read rate while 'Push' notifications are read by the staggering 97% people.

The choice you make today is going set the foundation for the future of your business. It's on you to decide whether you'd like to be one of the first.