Branding Services Agency
The branding of any new product or service can help in making a big contribution for its success. At United Web Agency, we understand that every business is different for their estimated budget. We offer branding packages that provide your business the real boost in the market place. You can select from our Bronze, Silver, Gold or Platinum packages. Whichever level you may choose, one thing will be consistent for all of them and that is personal attention that we would like to offer our clients. Our team possesses years of experience in branding and web design and development and are ready to take your business to the next level of success.
EXECUTIVE SUMMARY
The document has been made for clients so that they can go through complete guide on branding. This includes – how it will work and how it may have an impact as well as enhance business prospective. It will also start with the journey for branding work, deliverables, the way we evaluate timelines and success for the branding campaign.
What is branding?
Branding is said to be the marketing method for a specific name, design or symbol that distinguishes product/service from that of the competitors by leaving an impression for customers. It has a visual dimension with all fundamental work for proper positioning and proposition.
- A successful brand strategy provides an edge in today’s competitive market. Your brand is the promise you make to the customers for fulfilling their needs and demands. It tells what they may expect by using your products and services and differentiates them from the competitors. Ultimately, you obtain your brand from who you would like to become, who you actually are and who people think you to be.
- Your brand policy involves what, when, where, whom and how you want to interact with and deliver messages. Thus, whatever you want to communicate both verbally and visually is an important part of the brand approach.
- Consistent and strategic branding forms strong equity for the brand that brings value to your products/services and enables you to charge high price for your brand than unbranded products.
- Branding is usually customer-centric which means knowing how the branding works by understanding the needs and demands of your present as well as potential customers. The three steps for a new brand include the brand that will fulfill the requirement of clients, establish the brand firmly and bring out the positive response of customers to brand identity.
How can branding be beneficial for you?
There are several benefits that a reliable brand may bring and some of these are:
1Recognition and loyalty
- Your customers will probably remember you when they want to buy a product or service.
- A strong brand name and image enable customers to recognize your brand easily.
- If you sell products that are purchased by customers for their need, then they will trust you more than looking for other products.
- If a customer feels satisfied with your products/services, then branding will enable to build reliability among them for your products and services.
2Experience and trustworthiness
3Leads to sale of various products/services
Procedure and timeline
We work together with you after getting detailed information from you. The six stages for your branding project include:
1Brand strategy
We will set up an initial workshop with which we will explain about key messaging/ core statements:
- Positioning: It is the perfect statement of unique positioning that your business wants to make from other brands for its customers.
- Purpose: The purpose of the business for what it creates, provides or does daily.
- Mission: It is important to know the objective of your business beyond economics.
- Composition: This describes the major objectives of your business and the way they are related to each other for attaining the purpose of their brand.
- Values: This explains the distinctive, fundamental, behavioral and specific values that discriminate your business.
- Character: This recognizes the preferred manner and style of the business.
The procedure usually requires four weeks.
2Logo design
3Brand messaging
4Brand guidelines and integration
- Branding broadens your marketing collateral such as your signage, email signatures, documents and business cards for your site and posts on social media platforms.
- We create guidelines for the brand that ensure full consistency for the written documents and integrate in visual imagery of all materials. Our team will sit together with you to describe and execute them properly.
- This process usually requires four weeks.
5Brand standards and design templates
6Brand promise
These factors can help to decide the strength of your brand:
1Audience knowledge
- The reliable brands should have proper understanding of demographics for their targeted market, how they communicate and where they find keen interest.
- It is important to know about the targeted market for proper direction to the reach and tone of a marketing campaign with complete identity of your brand. This way, you can build human and organic connection for your business and audience.
- Meeting the demand of everyone may be counterproductive that can lead to a brand getting mixed. You need to search for proper marketing approach of for your brand to know the targeted market.
2Uniqueness
- Setting up the identity of a brand requires something unique.
- Creating a brand identity requires having something special from the competitors.
- Make sure you know about your product, service or point of selling within the niche. This is a good way to start building appropriate marketing strategy for your brand.
3Passion
4Full consistency
- When consumers use your products and services repeatedly, they want to get the same quality and service every time.
- Everyone wants to choose a company that they can depend for being consistent.
- With different industries and competitors these days, inconsistency is the main reason for consumers for taking their business in a different direction.
5Huge competition
- It is not that easy to gain a competitive edge in the business world these days. When playing the main role in any sector, everyone wants the consumers to complete the work for them.
- They work extremely hard for optimising as well as building their own brand identity to fulfill the expectations of consumers.
- The result is all about creating a brand that will gain immense popularity in the industry.
6Huge exposure
- Another part of being a successful brand is the capability to reach out to more number of consumers with different channels.
- Different tools are available that give companies the suitable chance to build their own brand identity. By creating their presence on different social networking sites such as Facebook, Twitter, Instagram and LinkedIn, anyone will be able to reach to any consumer. We provide customised content marketing service to help customers with their online brand presence.
Silver
Logo
3 concepts
3 revisions
4 formats (JPEG, PNG, PDF
PSD
Business card
1 concept
1 revision
Gold
Logo
4 concepts
4 revisions
4 formats (JPEG, PNG, PSD, EPS)
Business card
2 concepts
2 revisions
Letterhead
1 revision
Platinum
Logo
4 concepts
Unlimited revisions
4 formats (JPEG, PNG
PSD, EPS)
Business card
concepts
Unlimited revisions
Letterhead
unlimited revision
Social media branding
Covers and profile picture
(logos of FB, Twitter, Insta, G+)
